Oakfields College: Digital Marketing

Duration: 30 hours

What you will cover:

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. If you are a business owner or just wanting to understand more of the world of online marketing.

Who is this course for? 

The Short Programme Certificate in Digital Marketing is ideal for anyone involved in strategy, planning, marketing and advertising who wants to implement strategies to increase brand awareness and showcase products and services online. The programme is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall digital marketing realm.

What can you expect? 

Through face to face lectures, interactive PDF’s, local case studies and small group discussions, you will be exposed to the latest digital methods, techniques and tools for improving your organisation’s digital marketing and online brand-building efforts.

What will you learn? 

Through our interactive course material you will learn how to leverage these strategies to gain a digital competitive advantage for both your business and your career; increasing return on investment and reaching key targeted customers!

Career Opportunities

Social Media Management

• Social Media Manager: Manage and grow a brand's social media presence across platforms like Instagram, Facebook, LinkedIn, and TikTok.
• Social Media Strategist: Develop strategies to maximize engagement and reach target audiences.
• Community Manager: Interact with audiences, respond to comments, and foster a positive online community.

Content Creation and Management

• Content Marketing Specialist: Develop and implement content strategies to attract and retain customers.
• Copywriter: Write engaging and persuasive content for ads, websites, blogs, and email campaigns.
• Video Content Creator: Produce video content tailored for platforms like YouTube, Instagram, or TikTok.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

• SEO Specialist: Optimize websites to rank higher in search engine results, increasing organic traffic.
• SEM Specialist: Manage paid advertising campaigns on platforms like Google Ads to drive targeted traffic.
• Keyword Research Analyst: Identify relevant keywords for content and campaigns to improve visibility.

Data and Analytics

• Digital Marketing Analyst: Use data to measure campaign performance and optimize strategies.
• Web Analyst: Monitor website traffic and user behavior to improve website performance.
• Conversion Rate Optimization (CRO) Specialist: Analyze and improve the user experience to increase conversions.

Paid Advertising

• PPC (Pay-Per-Click) Specialist: Manage paid advertising campaigns on Google, Bing, and social media platforms.
• Media Buyer: Plan and purchase ad space on digital platforms to reach specific target audiences.
• Retargeting Specialist: Create and manage campaigns targeting users who have previously interacted with a brand.

Email Marketing

• Email Marketing Specialist: Design and execute email campaigns to nurture leads and retain customers.
• Marketing Automation Specialist: Set up automated workflows to streamline email and customer engagement campaigns.

E-Commerce Marketing

• E-Commerce Specialist: Optimize online stores, drive traffic, and improve sales using digital marketing strategies.
• Marketplace Specialist: Manage marketing and sales on platforms like Amazon, Shopify, or WooCommerce.

Influencer Marketing

• Influencer Marketing Manager: Collaborate with influencers to promote products or services.
• Brand Partnerships Coordinator: Develop partnerships with influencers and other brands for cross-promotional opportunities.

Affiliate Marketing

• Affiliate Manager: Manage relationships with affiliate partners and optimize affiliate programs.
• Affiliate Marketer: Promote products through affiliate links, earning commissions on sales.

Digital Marketing Strategy and Management

• Digital Marketing Manager: Oversee and coordinate digital marketing campaigns across various channels.
• Brand Strategist: Develop strategies to build and maintain brand identity and presence online.
• Growth Marketer: Focus on strategies that drive user acquisition, retention, and revenue growth.

Freelance and Entrepreneurship

• Freelance Digital Marketer: Offer specialized services to clients in content creation, ads, or social media.
• Digital Marketing Agency Owner: Start your own agency offering comprehensive marketing services.

Specialized Roles

• Mobile Marketing Specialist: Focus on campaigns tailored to mobile users through apps or SMS.
• Programmatic Advertising Specialist: Use automated systems to buy and place ads based on real-time bidding.
• Voice Search Optimization Specialist: Adapt marketing strategies to voice-enabled devices like smart speakers.

Industries Benefiting from Digital Marketing Skills

• Advertising and Media Agencies
• Retail and E-Commerce
• Healthcare
• Travel and Hospitality
• Education and Non-Profits

Digital marketing offers a wealth of career opportunities across various industries. Whether working for a corporation, agency, or independently, graduates can play key roles in helping businesses thrive in the digital space. This qualification enables individuals to stay relevant in the ever-evolving online marketing landscape.